Silk has been on my shitlist a long time. While I used to think it rocked that they were owned by White Wave, an independent company that was considered a pillar in the organic industry, like all good things that show any bit of profitability, hungry corporate interests scooped up the company and quickly hollowed it of any meaningful business practices. Silk is now owned by Dean Foods, an $11 billion agrievilcorporation, who also happens to be the largest processor of cow’s milk in the United States. How large is large? They own over 50 labels, including Horizon Organic (Mmmm, happy milk!) As a result of this purchase, Silk no longer uses 100% organic soybeans. For me, being owned by a dairy is enough to opt out of Silk, but watching the David vs. Goliath battle between the Cornucopia Institute and Silk was the nail in the coffin for others. Owned by a dairy? Check. Constantly refusing to be transparent about organic standards and sourcing? Check. So long, Silk, and thanks for all the previously organic, guilt-free soy milk.
And it pains me to say this, but, recently another one bit the dust: Earth’s Own. You know Earth’s Own. They own So Good, Almond Fresh, ryza, and So Nice.
Everyone, meet Amoré.
Yup, you read it right. Amoré is a morally (and physically!) repugnant blend of cow’s milk and almond milk. Because. Um. Well, when I asked them on their Facebook, this is what they said:
“With the growth of almond beverages over the past couple of years, we’ve had requests from consumers for a product that combines almonds with dairy. The Amoré Almonds + Dairy product you are now seeing on the shelf is intended to meet the needs of these consumers. To avoid any confusion among our Almond Fresh users, we chose to launch this product under its own unique brand. Rest assured that our Almond Fresh beverages will continue to be dairy free and lactose free.”
First of all, can you point me in the direction of the supposed throngs of people who requested that their almond milk have some cow added to it? Face punches all around! Also, I’m going to go ahead and say I highly doubt people asked for it. What was the basis of their request? It’s too “pus free”, it’s too “low calorie”, “I don’t have enough phlegm in my throat”?
And secondly, thank you for so thoroughly failing to address my concerns about selling out. You seem to have missed the part about how your products have a huge base of support among ethical plant-eaters who choose you over Silk because we kind of want to throw up in our mouth when we imagine lining the pockets of a company that profits off forced impregnation, separation of mother and baby, and premature, violent death. Earth’s Own, you’re at every vegan-related event under the sun, how do you still not get it: vegans don’t just NOT eat animals, we want OTHER people to not eat animals too. And most vegans happily eschew a product that just happens to be vegan when the people running the show are contributing to oppression we are committed to ending.
I know I shouldn’t be surprised. After all, last year Earth’s Own advertised at the Calgary Stampede, which for my non-Canadian readers, is the world’s largest congregation of unimaginative yokels competing for who doesn’t give the most fucks about farmed animals. But we were willing to give you another chance, Earth’s Own. And you blew it.
But seriously, is it 1991? Since when does a plant-based company moonwalk backwards in time and introduce a ‘dairy option’? Did Earth’s Own really need to pander to an already over-serviced market?
Can some soy milk company just not suck horribly? Even EdenSoy (whose rhetoric and gentle colour palette implies they’d never even step on grass lest they crush a bug), is run by a religious windbag who filed a lawsuit against the Obama administration because he didn’t want to pay for contraception as part of his employee’s health benefits. The owner stated that contraception “almost always involves immoral and unnatural practices.” Not to mention unwanted pregnancies, but MOVING ON.
This is crappy news. If you need me, I’ll be standing over my sink, miserably squeezing my nut milk bag. Just kidding. Thankfully Natur-a doesn’t suck yet, so instead I’ll be drowning my sorrows in a gigantic, cold, uncorrupted glass of their strawberry flavoured deliciousness.
Pissed off? Go yell at Earth’s Own about it!
So Good (http://www.facebook.com/sogoodcanada)
Almond Fresh (http://www.facebook.com/almondfresh )
So Nice (www.facebook.com/soniceorganic)